{"id":227,"date":"2016-10-13T15:48:11","date_gmt":"2016-10-13T15:48:11","guid":{"rendered":"http:\/\/test.kriesi.at\/minimal-portfolio\/?post_type=portfolio&#038;p=146"},"modified":"2016-11-11T15:09:54","modified_gmt":"2016-11-11T15:09:54","slug":"orthoprada","status":"publish","type":"portfolio","link":"https:\/\/tschneid.servus.at\/MAS\/portfolio-item\/orthoprada\/","title":{"rendered":"Orthoprada"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-e45cf08da12eaf0aa4c516511f912788 main_color avia-section-default avia-no-shadow  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-227'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-352b07ef7d3bc99b2e9f92e7a9e06bdb\">\n.flex_column.av-av_one_full-352b07ef7d3bc99b2e9f92e7a9e06bdb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-352b07ef7d3bc99b2e9f92e7a9e06bdb av_one_full  avia-builder-el-1  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-320726b9dc83906e6733ef52e9901387\">\n#top .av-special-heading.av-av_heading-320726b9dc83906e6733ef52e9901387{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-320726b9dc83906e6733ef52e9901387 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-320726b9dc83906e6733ef52e9901387 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-320726b9dc83906e6733ef52e9901387 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-av_heading-320726b9dc83906e6733ef52e9901387 .av-subheading{\nfont-size:12px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-320726b9dc83906e6733ef52e9901387 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-320726b9dc83906e6733ef52e9901387 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-320726b9dc83906e6733ef52e9901387 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Orthoprada <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-3  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wir machen einen Schuh<\/p>\n<\/div><\/section>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>NANK als Denkfabrik zu Arbeit und Verein mit Sitz im Wei\u00dfgerberviertel hat mehrere Schuhprotoypen gemacht. Die Zukunftsschuhe sind Open Source und demonstrieren, wie wir besser arbeiten k\u00f6nnten. Vor dem Hintergrund des zuletzt in Wien proklamierten Jahres des Zu-Fu\u00df-Gehens hat NANK- Neue Arbeit Neue Kultur eine mobile Form der Produktion von Schuhen als Alternative zu globalisierten und ausbeuterischen Formen im Stadtbild etabliert. Die Walz hat im M\u00e4rz 2015 begonnen und wird bis 2018 weitergehen ehe die Schuhfabrik im &#8220;Gr\u00fcnen Markt&#8221; im 10. Bezirk Quartier bezieht.<\/p>\n<p>Der Schuh. Lustbringer, Waffe, R\u00fcstung &#8211; Aus Keramik, Holz, Glas, Papier oder Elefantendung. Ein Produkt das fasziniert und in allen Kulturen allt\u00e4glich ist. Er repr\u00e4sentiert triviale Bed\u00fcrfnisse und ist fetisch zugleich. Herrenschuhe aus Tannenzapfen oder Damenschuhe aus Schwanenfedern. Manches ist vollkommen grotesk f\u00fcr den Alltag.<\/p>\n<\/div><\/section>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_video '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-video av-av_video-b0a063f493336b47e7332213e741b937 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/140710393'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/140710393?autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" title=\"NANK Wien - Die mobile Schuhfabrik auf der Walz\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-9  el_after_av_video  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unser Design spielt mit der Genderthematik. Eindeutige Frauen oder M\u00e4nnermodelle wollen wir vermeiden. Vielmehr besch\u00e4ftigten wir uns mit genderspezifischen und gemeinsamen Bed\u00fcrfnissen der Schuhtr\u00e4ger. Der Schick, die Naturn\u00e4he, die Materialfestigkeit aber auch Simple die H\u00f6he der Sohlen stand im Fokus. Mit 3D Druck hergestellte Varianten erm\u00f6glichen eine Art Sohlenlego. Das und im Lasercutter gebrannte Mustervariationen die im Mix der m\u00e4nnlichen und weiblichen Gender Symbole arbeiten, erm\u00f6glichen einen modularen Schuhsetzkasten aus dem man sein Modell individuell zusammensetzen kann.<\/p>\n<\/div><\/section>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-9d2ba0a79df8e4bca7928814eb0f5506\">\n.avia-image-container.av-av_image-9d2ba0a79df8e4bca7928814eb0f5506 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-9d2ba0a79df8e4bca7928814eb0f5506 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-9d2ba0a79df8e4bca7928814eb0f5506 av-styling- avia-align-center  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/de.pinterest.com\/fi_ts\/orthoprada\/\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\" aria-label='orthoprada'><img fetchpriority=\"high\" class='wp-image-301 avia-img-lazy-loading-not-301 avia_image ' src='https:\/\/tschneid.servus.at\/MAS\/wp-content\/uploads\/orthoprada.jpg' alt='' title='orthoprada'  height=\"1153\" width=\"2148\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Faszination f\u00fcr das fu\u00dfnahe Aufregerobjekt hat mehrere Ursachen: Die Grundform ist frei abwandelbar, woraus sich fantasievolle Gebilde mit \u2013 zumindest vagem Alltagsnutzen ergeben. Zudem ist der Schuh als libidostimulierendes Fetischobjekt auch in der Geschichte der Sexualit\u00e4t ein prominenter Akteur. Und der Schuh entfaltet in seinen Ausformungen wohl eine Art von Transferwirkung, indem er dem Menschenk\u00f6rper, an dem er angebracht wird, selbst skulpturalen Charakter verleiht. Ein Schuh ist eben nicht nur Gebrauchsgegenstand, er ist auch immer eine Haltung, ein Bet\u00e4tigungsfeld f\u00fcr Architekten wie f\u00fcr K\u00fcnstler. Vor allem feministische K\u00fcnstlerinnen haben sich mit den Gender-Zuschreibungen auseinandergesetzt, und generell mit gesellschaftlichen Bez\u00fcgen, die von Schuhen ausgehen. Schuhe geben ihren Tr\u00e4gern schlie\u00dflich vor, wie sie durch die Welt zu gehen haben \u2013 ob sie wollen oder nicht.<\/p>\n<\/div><\/section>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<ul>\n<li>social design<\/li>\n<li>bits&amp;beize<\/li>\n<li>die R\u00fcckkehr der kleinen Werkst\u00e4tte<\/li>\n<li>generative Verfahren<\/li>\n<li>open source<\/li>\n<\/ul>\n<\/ul>\n<\/div><\/section>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-17  el_after_av_textblock  el_before_av_one_full '><span class='hr-inner '><span 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